BUILDING A BUSINESS
The name "TRUSOUQ" is a mix of the word true and the arabic word for market. This is a project for a small business venture me and some friends are working on presently. Basically, we import unbranded phone accessories, cases, screen protectors, and gadgets from a connection in China and resell it here under our name for profit. Along with this we do screen repair and general phone troubleshooting. I wanted our small business to feel trustworthy and came up with the logo and online presence to make it feel more authentic. The website contains a fully functional Ecommerce system that leverages the WooCommerce plugin for WordPress.
DESIGN AND PROMOTION
We wanted our company to feel down to earth and trustworthy so we chose to go with green and blue as our color scheme. As my first WordPress site, I had a lot of learning to do. I started off using a theme to get started but ended up adjusting all of it while keeping the cool JS functionality of the Shop area. Throughout the site, I've done my best to use our colors through CSS styling and background images for the content. For marketing, using NinjaForms plugin, I've added a form near the bottom of each page where customers can sign up for our newsletter featuring any new offers we have. For support, I added another form to get in contact with us. Lastly, I've added an "about us" page for customers to learn a little bit about who we are.
GET A NEW LOOK
The shop is where the magic happens. The theme I'm leveraging, called Shopkeeper, handled this page very well with WooCommerce. In the back-end, we add a product, its price, description, stock, SKU number, dimensions, weight, images of the product, and products to link to it. Additionally you can group products into categories to allow customers to sort by iPhone 7, Case, Screen Protector, etc. Lastly, the site features a wishlist, cart, and payment system for customers to get their new gear.
THOUGHTS ON WORDPRESS
Using the WordPress CMS allows me or my partners to come in to make changes to anything and everything. Overall, working with WordPress was fairly easy to pick up and made the back-end process a breeze. The system is very refined and allows you to do a lot of styling without opening any files. I was pleased with the functionality in the shop area that WooCommerce and the Shopkeeper theme brought. I'm definitely looking forward to working on future projects requiring a CMS with WordPress.